The Blog Tree: New Growth [INFOGRAPHIC]
This week I received a heads-up about the latest piece of branded content from Eloqua and JESS3. You may remember this duo created the innovative and useful Social Media ProBook back in July, so I was curious to see what they had in store for us this time around.
Their latest offering is an infographic called The Blog Tree: New Growth which shows the interrelationship between many leading new (post January 2009) digital marketing blogs in a rich, hyperlinked, visual and fun way. In its most basic form I see the infographic as a good piece of content; a ‘who’s who’ of the digital space that would make a great addition to any Reader or blogroll.
But there’s more to it than that. When you deconstruct this part of the campaign coupled with the Social Media ProBook you realise that Eloqua and JESS3 are putting content marketing at the heart of their marketing strategy. Eloqua and JESS3 are positioning and I would go as far to say, fast establishing themselves as content marketing leaders with these efforts.
It’s perhaps unsurprising Eloqua and JESS3 have opted for an infographic on this occasion as they have proven high value on the web. By their very nature infographics communicate a lot of information in an engaging way – and it is this type of content people want to write about, link to, ‘Like’, comment on and share throughout their social networks; all of which generate good quality inbound links that help improve SERPs.
Lastly, the outreach from Hotwite PR is worthy of praise too. As someone who is regularly pitched with poorly targeted press releases, it was refreshing be offered two clear benefits when contacted, namely:
1) A good piece of content that my readers would be interested in
2) The possibility of driving traffic to and from influential blogs (via hyperlinks on the infographic)