Date archive for2012
By Ben Cotton On Thursday, December 27th, 2012
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Top Blogs in 2012

A couple of weeks ago I shared my favourite books from 2012, so I thought it would be an equally good idea to single out the blogs which have captured both my attention and imagination this year. You’ll notice More...

Great reads in 2012
By Ben Cotton On Saturday, December 15th, 2012
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My Favourite Books in 2012

As we draw ever closer to the end of another memorable year I’ve been thinking about what books have stood out over the past 12 months. There’s been many. In fact, it feels like I’ve had my head in a book More...

By Ben Cotton On Monday, November 26th, 2012
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2013 PR Graduate Schemes

Here’s the definitive list of 2013 PR Graduate Schemes. You’ll notice it is made up of the larger, international, London-based agencies and many of the applications are due in January 2013. If you’re hoping More...

By Ben Cotton On Saturday, November 17th, 2012
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Steve Jobs: Master Communicator [PRESENTATION]

Love them or loathe them, we all have to give presentations. Whether it’s presenting to colleagues, your boss, a client or new business opportunity, effective storytelling is not only a hugely valuable skill More...

By Ben Cotton On Saturday, November 3rd, 2012
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Establishing an Influencer Engagement Scorecard

During my career I’ve been tasked with developing and implementing many influencer engagement programmes across a range of industries including alcohol, energy and computer software. One of the commonalities More...

Creative Students
By Ben Cotton On Saturday, October 27th, 2012
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Tips for PR Students: Creativity [PART 4]

This is the fourth and final ‘Tips for PR Students’ post and looks at people who have done something a little out of the ordinary in order to land a job. I’m a firm believer that the CV will not die anytime More...

Tips for Students
By Ben Cotton On Saturday, October 20th, 2012
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Tips for PR Students: Digital & Social Media Knowledge [PART 3]

From my experience a good working knowledge of digital and social media is not only desirable, but increasingly a ‘must have’ for new recruits. It’s importance has grown hugely over the last decade and this More...

By Ben Cotton On Thursday, October 18th, 2012
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Day Two #WebSummit Reflections

So that’s it for this year; the Dublin Web Summit has now closed. I had a great time at the RDS today and was busy networking, observing and learning. The highlights for me were Victoria Ransom, Founder and CEO More...

Dublin Web Summit pass
By Ben Cotton On Wednesday, October 17th, 2012
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First Day Reflections from #WebSummit

I’ve just got home from day one of the Dublin Web Summit and thought it would be a good idea to record some of my reflections whilst they are still fresh in my mind. My initial impression of DWS was very strong More...

PR Students
By Ben Cotton On Saturday, October 13th, 2012
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Tips for PR Students: Personal SEO [PART 2]

The modern day job interview no longer begins with a handshake. Instead, it now starts way before that with a Google search. Typically, potential employers will type in your name and ‘PR’ or related areas, see More...

PR
By Ben Cotton On Saturday, October 6th, 2012
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Tips for PR Students: Work Experience [PART 1]

Anecdotally, I know this blog receives a lot of traffic from PR students and the most popular posts typically have a student or employability angle; so I’ve decided to dedicate the whole of October on SWT to PR More...

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