Anatomy of a Perfect B2B Blog Post [INFOGRAPHIC]
Anyone who reads this blog will know I’m a big fan of Eloqua and the great work they do, and that I have a huge interest in the value businesses can gain from blogging; so I was delighted to receive this infographic More...
Measuring Outputs, Outtakes & Outcomes
I’ve been working in Communications for several years now and during this period I have helped develop and implement many programmes across a range of industries, but amongst all the excitement around creative More...
Why Blogging Boosts Lead Generation
I’m currently on holiday in Seattle for two weeks, so here’s a great blog post by Jesse Noyes, who is Managing Editor at the excellent Eloqua, a company providing modern marketing expertise. There’s More...
A New Challenge @Chill_Insurance
I’m delighted to say that I’ve now begun my role as Digital & Social Media Marketing Manager at Chill Insurance. After 2 ½ great years at Edelman Digital I’m eager to get cracking on this new More...
Did Social Data Predict the Winner of the London Mayoral Election?
A couple of months ago I penned a blog post looking at the London Mayoral election and seeing if there was any correlation between what was being discussed online, the sentiment expressed and the actual result. I More...
So, I’m Off to Chill!
After 2 ½ fantastic years, Thursday 16 August 2012 will be my last day at Edelman Digital. I feel privileged to have worked in not one, but two Edelman offices and I’ll be sad to leave behind a tremendously talented More...
10 Tips to Take a Data Driven Approach to Content
Several weeks back, I wrote about (and hopefully made the case) why you must take a data driven approach to content. As a follow-up, I’ve penned some actionable steps to ensure your content has the greatest chance More...
4 Fantastic Network Visualization Tools
As internet usage has grown, so too have the various online networks which connect family, friends, colleagues and people with shared interests. Whilst, it is often easy to gain a numerical overview of connections, More...
Recorded Future Review
One of the most exciting aspects of working in digital communications is the breadth of new tools which offer deeper insight, richer data and more creative tactics; all of which assist us to provide a better service. The More...
Developing Online Tactics for Crisis Management
One of the most enjoyable aspects of working in digital communications is the variety of projects you get to work on. It’s a practice that transcends corporate, consumer, pharmaceutical and tech – and More...
Great Examples of How NOT to Run Blogger Outreach Programs
Over the last couple of months I’ve received several guest blog post proposals; some have been great, most have been less so. The latter are the subject of this post. To be clear I do not actively seek out guest More...
