Did Social Data Predict the Winner of the London Mayoral Election?
A couple of months ago I penned a blog post looking at the London Mayoral election and seeing if there was any correlation between what was being discussed online, the sentiment expressed and the actual result. I More...
So, I’m Off to Chill!
After 2 ½ fantastic years, Thursday 16 August 2012 will be my last day at Edelman Digital. I feel privileged to have worked in not one, but two Edelman offices and I’ll be sad to leave behind a tremendously talented More...
10 Tips to Take a Data Driven Approach to Content
Several weeks back, I wrote about (and hopefully made the case) why you must take a data driven approach to content. As a follow-up, I’ve penned some actionable steps to ensure your content has the greatest chance More...
4 Fantastic Network Visualization Tools
As internet usage has grown, so too have the various online networks which connect family, friends, colleagues and people with shared interests. Whilst, it is often easy to gain a numerical overview of connections, More...
Recorded Future Review
One of the most exciting aspects of working in digital communications is the breadth of new tools which offer deeper insight, richer data and more creative tactics; all of which assist us to provide a better service. The More...
Developing Online Tactics for Crisis Management
One of the most enjoyable aspects of working in digital communications is the variety of projects you get to work on. It’s a practice that transcends corporate, consumer, pharmaceutical and tech – and More...
Great Examples of How NOT to Run Blogger Outreach Programs
Over the last couple of months I’ve received several guest blog post proposals; some have been great, most have been less so. The latter are the subject of this post. To be clear I do not actively seek out guest More...
Why You Must Adopt a Data Driven Approach to Content
During the course of this week I’ve been thinking about content. A lot. We all know when optimized for search, content is the currency of the web and in the digital age, every company now has the opportunity More...
Publishing & Making a Profit: Insights from the Media Industry
Over the past couple of months I’ve bookmarked news articles, blog posts, presentation decks and podcasts from leading figures within the media industry as they set out the long-term vision for their respective More...
‘Ship of Fools: How Stupidity and Corruption Sank the Celtic Tiger’ Review
Having been in Ireland for over a year now, mentions of the economic plight are never far away, along with it apportions of blame to numerous figures, most notably, politicians, property developers, bankers, regulators More...
Don’t Be Surprised By the Success of Review Websites
Nielsen recently published findings from its Global Trust in Advertising survey and the headline finding was ‘online reviews and personal recommendations are the most trusted form of ‘advertising’. Regardless More...
