Ben Cotton

Marketing Manager with a passion for inbound at HubSpot, Founder of Growth Hack Talks, Blogger at Ben-Cotton.com and Chief Quaffer at CraftySwine.org .

Grand Canal Docks
By Ben Cotton On Saturday, September 27th, 2014
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Ireland is Europe’s Tech Hub [INFOGRAPHIC]

I was intending to write a follow up to my recent post on Dublin’s Grand Canal Docks AKA Silicon Docks, but saw this infographic from IDA Ireland which perfectly summarised the main crux of my argument (and some More...

By Ben Cotton On Saturday, September 20th, 2014
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Getting It Right: Content Distribution

We live in an age of information overload, and for content to have the greatest chance of achieving your goals, you must have a fully developed content strategy. But this strategy must also take into consideration More...

HubSpot logo
By Ben Cotton On Saturday, September 13th, 2014
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I’ve Passed My HubSpot Inbound Certification

As the title of this post suggests, I’m pleased to announce that I recently passed the HubSpot Inbound Certification exam. Regular readers of SWT or followers of my tweets will know that I’m a big fan of the More...

Grand Canal Docks
By Ben Cotton On Saturday, August 9th, 2014
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My Silicon Docks Project

Ever since I moved to Dublin over three and a half years ago, I’ve been fascinated by its tech scene. Back then it seemed many companies were just setting up, but Ireland’s capital is now home to a fantastic More...

By Ben Cotton On Saturday, August 2nd, 2014
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Job Search is Now Mobile

This week my colleagues and I were thrilled to announce that mobile job search traffic to Indeed now makes up 50% of total traffic. This is an incredible figure, especially when you consider at the beginning of More...

By Ben Cotton On Saturday, July 12th, 2014
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10 Reasons You Should Start a Side Project

Whether you’re starting a new business, building an app, writing for a blog or volunteering your expertise, side projects are a great way to boost your career. In fact, many leading companies actively encourage More...

By Ben Cotton On Saturday, June 28th, 2014
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A Blueprint for Growth Hacking Success

The term “growth hacker” has been part of Silicon Valley lexicon since 2010, when Sean Ellis first used it to describe a new breed of start-up employee; someone whose skillset is at the intersection of marketing, More...

School Report Cartoon
By Ben Cotton On Saturday, June 14th, 2014
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A Quick Six Month Review

At the start of 2014 I set myself four SMART objectives that I’d like to try and accomplish in the coming 12 months – and with six months gone, now is the perfect time to see how the year is turning More...

Klooff Logo
By Ben Cotton On Saturday, June 7th, 2014
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Q&A with Klooff Top Dog Alejandro Russo

Have you heard of Klooff – the social media company that lets pet owners share photos of their adorable animals? While they may not be a household name just yet, i’m sure you’ve noticed the popularity More...

Newsroom
By Ben Cotton On Saturday, May 17th, 2014
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Are You Pitching to the Page View Led Newsroom?

Last year I discussed the idea of pitching to the page view led newsroom as something everyone on both sides of the agency and client divide must get used to. As the media industry fragments and struggles to find More...

By Ben Cotton On Saturday, May 10th, 2014
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5 Steps for Social Prospecting Success

I’ve been thinking a lot about social prospecting lately, and how organisations can empower their sales teams to leverage social and fill their pipeline with the right people, insights and relationships. During More...

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